Supply chain failure, fraud, accidents at work, natural disasters, personnel problems, scandals and financing issues are just some potential triggers that call for expert crisis management. Whether your organisation is actually experiencing a crisis or others just think it is, you need to activate your crisis management and Crisis Communications plan. Your handling of the crisis, real or perceived, is what will come to define your company.
Bad news travels fast today. Any crisis, if not resolved swiftly and efficiently, has the potential to spiral out of control, becoming a public relations disaster that affects customer and investor confidence as well as your corporate reputation. Effective crisis management is essential. Resilience Guard can help you identify the myriad threats to your business – local and global – and develop practical crisis-resolving solutions that will help you manage incidents effectively.Crisis communications"At the onset of an emergency, everyone's IQ goes immediately to '0'".- Winston Scott, former Director of Florida Space Authority
Whatever the nature of the crisis, there are four golden rules businesses should follow when communicating to stakeholders:
Get ahead of events
- Be prepared
- Be quick
- Be consistent
- Be accurate
The most effective crisis communications work is usually completed before the crisis strikes when you still have time available. Resilience Guard provides a range of services that can assist with your preparations including crisis communications workshops, crisis management exercises and embedding communications teams at the heart of your business. All are designed with one objective: to ensure that in the event of a crisis, you're as prepared as you can be.Contact us
to discuss how we could help your organisation.